CHAMPIONING GREAT FAN EXPERIENCES

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MAKING EVERY FAN FEEL LIKE A VIP

At Super Bowl LII, football fans expect a winning experience at one of the biggest games of the year. As the official retail merchandise partner, we help create the ultimate game day with teamwork, discipline and know-how—from transforming a retail store into a full-blown festival, to serving up gourmet favorites at U.S. Bank Stadium. Go behind the scenes to learn how we use insights to determine just how hungry fans will be when they arrive at the stadium and how we choose the perfect Super Bowl LII merchandise to commemorate the date—all to create an experience that makes everyone feel like a champion.

GEARING UP FOR SUPER BOWL LII

Find out how we’ve transformed retail merchandise to create the ultimate fan experience.

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"We are pleased to partner with Aramark to manage merchandising operations for our signature events. By working with Aramark, not only are we able to streamline operations, but also drive real innovation that will elevate the on-site experience for our fans."

JOSH FEINSTEIN
NFL Vice President of Consumer Products

SCALING UP DELICIOUSNESS

Find out how we feed tens of thousands of people fare that’s not only high quality—but chef-inspired.

"It's a big responsibility to feed this many people on game day, but it's always been very positive and very collaborative."

STEVE LACROIX
Executive Vice President & Chief Marketing Officer, Minnesota Vikings

INNOVATING THE GAME ACROSS EVERY INDUSTRY

See how we're tackling challenges with solutions for your business.

To learn more about who we serve, visit our industries pages:

Education | Healthcare | Sports & Entertainment | Business & Government