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MAKING EVERY FAN FEEL LIKE A VIP
At Super Bowl LII, football fans expect a winning experience at one of the biggest games of the year. As the official retail merchandise partner, we help create the ultimate game day with teamwork, discipline and know-how—from transforming a retail store into a full-blown festival, to serving up gourmet favorites at U.S. Bank Stadium. Go behind the scenes to learn how we use insights to determine just how hungry fans will be when they arrive at the stadium and how we choose the perfect Super Bowl LII merchandise to commemorate the date—all to create an experience that makes everyone feel like a champion.